Research notes
After burning $47,000 on bad outbound campaigns over 7 years, I documented every infrastructure mistake — from broken SPF/DKIM/DMARC records to bad business contact definitions. Here's what actually fixes reply rates.
Continue readingA RevOps operator's FAQ on okki-go, intent signal research, data source transparency, email tracking, LinkedIn tool features, and how sales engagement platform features fit into an agent-native prospecting workflow.
Continue readingUse staged verification to separate a plausible inquiry from a counterparty ready for commercial commitment.
Continue readingUse AI to surface better prospecting choices while keeping inputs, overrides, and feedback visible.
Continue readingA procurement manager's story of evaluating B2B contact data vendors, rebuilding our first prospecting workflow with okki go, and learning why per-contact price is the wrong number to optimize.
Continue readingA procurement manager's case for evaluating sales intelligence and AI prospecting tools on total cost of ownership — not per-seat pricing. Includes how email verification and agent-native workflows change the real math.
Continue readingDesign pages, forms, evidence, consent, routing, and measurement around the next suitable conversation rather than maximum submissions.
Continue readingCompare leading cold email systems by approval, suppression, reply handling, auditability, and workflow fit.
Continue readingAn office administrator's story of evaluating okki-go for a 180-person B2B sales team—what worked, what didn't, and how okki go api integration, company database, and a professional email finder fit into an agent-native prospecting workflow.
Continue readingTrace source, qualification, ownership, progression, forecast error, and rejection rather than collecting disconnected activity counts.
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